Did you know that I was a psychology major? My post college studies and work years after that were moderately related to my college major, but my interest in humans and what makes them tick and function in society has always been strong. I use to love diving into how people function in their work culture and environment during my first career in Human Resources. And then I got into doing stuff in design. So the obsession with colors and styles and spaces and how people feel in their environment all kinda flowed into the psychological stuff. It makes sense to me. And now, I’m curious about why people are drawn to certain colors, why people avoid certain colors, why beige is now the countercultural color scheme and what does this all mean? Are people who gravitate towards grey cars those that like to play it safe or are they just indecisive and do people who like bright red cars all going through mid-life crisis or do they just like to be flashy? A little of both? What does your color preference, the colors that you are drawn to say about you?
And how does this relate to my hustle of selling the ultimate modern tote bag. Well, I’ve noticed a trend in the popularity of the bag colors and have clear leads in which ones sell the best. And this could be all me over thinking things and people just like these bag colors and combinations the best, for no reason than just because. But still, why are people drawn to certain colors and not to others? What does this mean about them? And why add a pop of color inside the bag? Well, my general conclusion is that everyone should have a bit of fun in life, even if that means something as trivial as a pop of color in your bag. I like juxtaposition and slight tension in pretty much all aspects of life, keeps you on your toes; so although the exterior of the bag may be fairly classic and subdued colors, the interior is meant to whack you on the side of your head. All just for funsies.
Here’s the color psychology of all of the Notebooks & Honey’s ultimate modern tote bags :
The Classic
Black Exterior: Elegance, Power and Sophistication
Royal Blue Interior: Calm, Trust and Intelligence
Black wax canvas paired with vibrant royal blue nylon lining really makes this tote bag POP! What do they say? Business on the outside, party on the inside?! (I'm pretty sure that's how it goes). I like to call this one "the Classic, highly sophisticated but watch out once cocktail hour hits". The ultimate, or classic, color of elegance and power is black, but paired with the royal blue interior this bag shows that you may have a powerful persona but you are calm and can be trusted. You are the total package, raging in power and confidence.
The Morning Person
Grey Exterior: Professionalism, Formality and Conventionality
Bright Yellow Interior: Happiness, Hope and Spontaneity
Charcoal grey wax canvas mixed with the hot yellow nylon lining has fun and full of life written all over it. Talk about a lovely surprise in a bag, this beautiful color combo will brighten your day. I like to call this one "the Morning Person. that bliss and welcomed jolt after your first sip of coffee makes you ready to conquer the day." The color grey gives the vibes of practically and conventionality, perhaps even reliability, but contrasted with the bright yellow this shows that you do have a spontaneous side. Yellow is known as a happy color and this could mean that as a “morning person”, you are ready to conquer the world with hope and good vibes in your organized and productive day.
The Rebel Gal
Mauve Pink Exterior: Femininity, Playfulness and Romance
Navy Blue Interior: Calm, Trust and Intelligence
Want a little something something? A break from the day-to-day? Mauve wax canvas bag here paired with a rich navy nylon lining. Not your typical day bag, but hey... why not? Where all my Pink Ladies at? This one is for you. I like to call this one "the Rebel Gal. It's feminine and strong and because you only live once, do it in color." Mauve is a mix of red and pink, and this bag exudes femininity and fun in this utilitarian style bag while the navy interior reminds people of intelligence behind the playfulness.
The Wild One
Olive Green Exterior: Nature, Growth and Harmony. Wealth and Stability.
Mango Orange Interior: Creativity, Youth and Enthusiasm
Want to go on an epic journey? This is the bag to take with you. The combination of olive wax canvas mixed with a gorgeous mango nylon lining represents nostalgia and ruggedness ... your past journey and future wild adventures. I like to call this one "the Wild One. cause that childlike inhibition will get you to sing karaoke and run with the bulls. " The olive green bag is a color that is associated with growth and nature and someone that loves to try new things and the mango orange interior supports your enthusiasm for life.
The Social Butterfly
Navy Blue Exterior: Calm, Trust and Intelligence
Hot Pink Interior: Femininity, Playfulness and Romance
This navy waxed canvas tote bag accompanied by a bright pink lining is excited to get back get out in the world and make a statement! This is a bag that goes with every outfit and wants to be taken absolutely everywhere. I call this one "the Social Butterfly ... it loves dinner parties, dancing in the moonlight and meeting new friends “. Blue is such a calm color associated with loyalty and stability, as a social butterfly, this bag shows that you can be a true friend that has a playfulness that comes through the bright pink interior.
So, which bag color are you? Almost as fun as dissecting personal color preferences is digging into the societal generational divide and how colors play out in this sociological observation, between Boomers, Gen X, Millennials and Gen Z. I’m a hard core Gen Xer. I think we have the best generation (to be bias) ... hard working, independent, ex-latch key kids that just get stuff done, we have the knowledge of technology but are not jaded or spoiled by technology and we have plenty of our versions of the “back in my day” stories in our pockets that make children think we are old as heck. But hey, we have the best music if you ask me ( “old school” hip hop and grunge?, yes please. ) Again, to be bias.
By the way, the most popular colors in the store are The Morning Person and The Wild One.